Saturday, April 30, 2011

well done


Okay, so I've been pretty bad about updating my blog this semester, outside of project sketches and proofs. This is a music video I found a couple months ago that is full of typography. The font they use and animate in this video is a sans-serif typeface with circular O's. I'm thinking that the typeface is in fact Helvetica Bold, but I could be wrong. I like the animation that has been applied. Generally, the tracking seems standard and the leading, pretty tight, but effective in its use,