well done

Okay, so I've been pretty bad about updating my blog this semester, outside of project sketches and proofs. This is a music video I found a couple months ago that is full of typography. The font they use and animate in this video is a sans-serif typeface with circular O's. I'm thinking that the typeface is in fact Helvetica Bold, but I could be wrong. I like the animation that has been applied. Generally, the tracking seems standard and the leading, pretty tight, but effective in its use,

spread

Champaign Surplus Brochure Proof #3

Champaign Surplus Brochure Proof #2

brochure proofs

Champaign Surplus brochure concept sketches

CONCEPT 1

CONCEPT 2

CONCEPT 3

brochure research

 

story shop cover proof

story shop page proofs

 

GRIDS

2 column grid on the left, w/ 3 unit horizontal grid,  photo extends to full page on right

3 column grid

3 column, 5 unit horizontal grid

Story Shop rough proof and photo ideas

Playful typography

Homework 3 images

Based off of #22, 1927, p.45

book research

White space...or...negative space

Communication Arts Typography Annual 2011

I chose this documentary poster as my example of effective use of white space. I don't mean to be morbid, but I think this design is so clever, clean, and effective. In this piece, the artist has used white space as the positive element, or foreground of the design. Since white space generally refers to  negative space, I'm not sure if what is gray would be considered the "white space" or if it's the actual white characters. I'm going to guess that the negative space would be the thing to talk about, but in any case, it's the relationship between the positive and negative space that can make or break a design.

The majority of the piece is comprised of negative space, giving the title of the film a lot of weight and attention. Kevorkian jumps off of the page at the viewer because of the contrast between the gray and white and because of the empty space above and below. The standard text at the bottom of movie posters is done all in white, which both unifies the design and creates a stable base to support the structure of the design. Even though much of the "i" character is in fact blue, its white dot is large and suggestive enough to communicate as an "i." The IV depiction is my favorite part of the design because it is minimalistic and simply genius.