I love how the text visually mixes in with the swirly lines of the woman's hair in this design. I believe that the swirls are acting as serifs and that the typeface would therefore be characterized as serif. The design was used for a campaign promoting natural hair styling among African-American women, so the type serves a purpose in advertising. The design is fun, trendy, and fresh. The type really does mimic the natural qualities of hair, which makes it all the more effective!
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