This week, I scanned a hat which I bought some years ago, almost completely because of the logo. I hadn't ever heard of this brand or seen this logo when I saw this hat and I immediately fell in love with it. After looking around the store, I learned that the "F" stands for famous. With this information, the logo appeared even more compelling, as it was skillfully designed to include a star, something associated with the famous by synonym and imagery. Even though the F is embroidered on the hat, it really jumps out at you in an unexpected way. This logo is very recognizable and therefore serves a function in advertising. I believe that is a decorative font that was designed specifically for this brand's logo.
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